DAVOS IN THE DESERT
THE QUINTESSENTIAL “NATION FIRST” GLOBAL STATESMAN PM MODI DELIVERS A STELLAR KEYNOTE ADDRESS CONVINCINGLY MAKING THE POINT THAT INDIA IS THE WORLD’S BEST INVESTMENT DESTINATION !
1. How could he do it?
Because, he spoke out his PASSION for India living the saying ” marketing is really just about sharing your passion”!
2. He was delivering the keynote address at the ” Future Investment Initiative Forum” launched by Saudi Arabia three years ago.
3. STRIKE EMPATHY WITH THE AUDIENCE FIRST TO MAKE THEM LISTEN TO YOU!
3.1. MODI did exactly that, in his inimitable style!
3.2. He began his address in Hindi with a “NAMASHKAR” said with folded hands, which no other Indian PM would have done while addressing an international forum, if i am correct!
3.3. He then gave wholesome compliments to his hosts Saudi Arabia thus ,–
3.3.1. he thanked His Royal Highness , the King, the Crown Prince, calling him his brother;
3.3.2. he said SA is the land in which two of the holiest mosques in the world are located where believers from all over the world go to worship;
3.3.3. SA , which converted oil into gold and became a rich nation, did not choose to relax on this , but instead, has been developing a vision for the business of the future through this Forum , which has, in a short span of three years, has emerged as a ” must attend” itinerary in the world’s business calendar!;
3.3.4. more important, the Saudis have not limited this initiative to further only its own economic interests but of the whole of humanity!
4. He then delivered the PUNCH LINE to set the ambience to put forth the opportunities that India offered to the world by saying that ” as the PM of the fastest growing economy of the world, it was but NATURAL that he be a participant in this Forum”!
5. MASTERLY ANALYSIS OF GLOBAL TRENDS IN BUSINESS GROWTH.
5.1. Like a seasoned CONNOISSEUR, he went on to outline the five emerging imperatives that catalyzed economic growth,–
5.1.1. technology & innovation;
5.1.2.infrastructure,which he called ” the opportunity multiplier”;
5.1.3. human resources and the future of workman;
5.1.4. compassion for environment; and
5.1.5. business friendly governance.
6. Going further, he elaborated his governments achievements and targets brilliantly and convincingly with statistics on his fingertips!
7. The most important takeaway for the elite audience was his assertion that India would give the best return for their investments through a STABLE, PREDICTABLE and TRANSPARENT Regime anchored on his philosophy of ” MINIMUM GOVERNMENT, MAXIMUM GOVERNANCE”!
8. Only a PM with such unflinching passion and commitment for his motherland , who works 24/7/365 to achieve his goals could have delivered such mesmerizing address to an elite audience like this.
9. The video of his address attached is worth watching and listening many times over!